Marketing Manager - Canada

Job ID
# Positions
Exp. (Yrs)
Experienced (non-manager)
Full Time
Visa Sponsorship
Domestic Travel Required
% Domestic Travel
Relocation Eligible
Works with Chemicals
Lifting required

Company Overview

FMC Corporation is one the world’s leading specialty chemical companies. We are proud that our chemistries are helping to grow the world’s food, enabling new innovations in the pharmaceutical delivery, enhancing foods and beverages, contributing to a more sustainable energy supply, improving health, and advancing the manufacture of hundreds of essential products.


FMC is a globally diverse organization that offers its employees exciting opportunities to work on challenging projects that are important to the achievement of our strategic objectives. Your education and professional experience are valued and put to use from day one. Your success at completing key initiatives can result in a varied, progressive and fulfilling career with FMC.


With a corporate culture of innovation, integrity, responsibility and customer intimacy, we foster “The Right Chemistry” in everything we do. We are looking for people to join us in creating, developing, and improving our products, our processes, and our markets. In short, If you are ready to make a difference every day, FMC is ready to talk to you.


FMC’s Canada Marketing Manager will lead and oversee the Canadian marketing team on Canada’s product management, crop segmentation, and regional planning processes for the Canadian product portfolio supplying agreed-upon deliverables, e.g. marketing plans, localized herbicide, fungicide and insecticide strategies and crop segment strategies.  Partnership with US/Canada portfolio managers and other NA regional marketing functions will be critical to drive alignment and ensure successful execution of new product launches.


  • Work with product managers to ensure effective product positioning in all key market segments.
  • Develop and maintain annual and long range plans for Canadian portfolio in alignment with segment portfolio managers
  • Develop and ensure buy-in support from the sales team for annual product plans.
  • Work with Country Manager, sales managers, and key account managers, to nurture distribution relationships to allow for continued support of FMC products.
  • Establish an effective working relationship with the US Segment Managers to share plans and strategies, to ensure alignment.
  • Review/analyze product pricing (net and gross) to create proper value capture for FMC products.
  • Balance sales demand and product supply to ensure efficient working capital.
  • Analyze the market/sectors/segments and create mid-term plans/strategies by product.
  • Manage the process for new product registrations and market development for new Canadian products.
  • Identify and evaluate strategic growth opportunities recommending the path forward and providing US/Canada leadership team with implementation plans and coordination necessary to execute.
  • Lead planning to achieve annual budget objectives for assigned products in tandem with management, development , technical service, sales, communications and customer service
  • Supply agreed-upon marketing tools necessary for superb execution of Operating Plans, i.e. pricing & programs, promotions, administration of supply contracts and product forecasting.
  • Oversee annual marketing and sales implementation, contributing as a member of the team in accomplishing Sales, POS, EBIT and risk management objectives.
  • Work with marketing support to evaluate and recommend new business opportunities such as product acquisitions, co-marketing opportunities, geographic expansion, etc.
  • Generate new business for FMC US/Canada by working with affiliated industries / competitors / suppliers / customers / vendors / etc.

Required Education

BS Agriculture, Business or related field



  • 5 years sales experience and 2 years marketing experience.
  • 5-8 years sales experience in the agricultural crop industry required.
  • Working knowledge of marketing process, through training and experience, with emphasis in the development of business plans and communications.
  • Knowledge of the Agricultural Market as it relates to market dynamics.
  • Ability to balance issues and reach an appropriate decision through the use of sound judgment.
  • Ability to drive decisions and bring conclusion to issues.
  • Basic understanding of data bases (customer and market research) with emphasis in the management and utilization.
  • Ability to think and work in integrated teams ((research (discovery and development), global planning, resourcing, manufacturing and marketing)) to determine future trends and market opportunities
  • Financial/analytical skills, which includes: 1) NPV analysis; 2) break-even analysis; and income statement development and analysis

EEO Statement

FMC employees enjoy competitive compensation, a menu of work/life benefits and opportunities to continue developing their skills and building their career. FMC is an Equal Opportunity Employer and makes employment decisions without regard to race, gender, disability or protected veteran status. FMC supports a drug-free workplace. 


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