• Global Branding and Trademark Coordinator

    Location US-PA-Philadelphia
    Job ID
    2018-8355
    # Positions
    1
    Exp. (Yrs)
    5+
    Type
    Full Time
    Visa Sponsorship
    No
    Company Vehicle
    No
    Working from Home Office
    No
    Relocation Eligible
    No
    Works with Chemicals
    No
    Lifting required
    No
  • Company Overview

    FMC Corporation is a leading specialty company focused on agricultural and lithium technologies. We are proud that our products help grow the world's food, improve health and contribute to a more sustainable energy supply.

     

    FMC is a globally diverse organization that offers its employees exciting opportunities to work on challenging projects that are important to the achievement of our strategic objectives. Your education and professional experience are valued and put to use from day one. Your success at completing key initiatives can result in a varied, progressive and fulfilling career with FMC.

     

    With a corporate culture of innovation, integrity, responsibility and customer intimacy, we foster “The Right Chemistry” in everything we do. We are looking for people to join us in creating, developing, and improving our products, our processes, and our markets.  If you are ready to make a difference every day, FMC is ready to talk to you.

    Overview

    The Global Branding and Trademark Coordinator is responsible for two key areas in the continuing successful global marketing of FMC products.  The first area relates to trademark where the coordinator is responsible for submitting application and maintaining trademarks on a global level. This involves system maintenance to ensure deadlines are met. The position works with external trademark agencies as well as internal trademark coordinators located across the Globe. Other stakeholders includes product managers and legal teams.  Branding of products is another important component of FMC’s growth strategy and the position supports in the process of establishing new brands, building brand architecture around these and prepare global material necessary for the implementation of the brands. This requires coordination with advertising agencies and internally with marketing and communications teams.  In the longer term there will be room for developing and expanding the role depending on the candidate’s interests and capabilities.  The positions reports to a Global Portfolio Manager and is member of dynamic and International Marketing team. The position is expected to have limited travel.

    Responsibilities

    Global Trademark Management:

    • Proactively manage budget through leveraged filing strategies
    • Leverage trademarks across countries/regions
    • Coordinate with regions / countries timely trademark requests and actions
    • Align new trademarks within the context of the current portfolio architecture
    • Coordinate and track legal team trademark activities and priorities to ensure strategy execution
    • General cooperation with legal
    • Maintain a database of global trademark information to:
      • Ensure consistent trademark records that link to commercial products
      • Provide visibility of portfolio brands to the organization
      • Capture strategic decisions for future review
      • Track trademarks under license to 3PPs or distributors
      • Capture all trademark candidates searched and the results to recycle for future opportunities if unused
      • Maintain specific country regulatory/trademark requirements related to trademark management
    • Develop filing strategies to meet country regulatory requirements
    • Provide guidance and oversight to countries who develop local language translations of new trademarks

    Brand Development:

     

    • Support Brand management to ensure Stewardship
    • Work with global and regional marketing teams to develop and communicate brand strategies for each new offering
    • Support the development of brand architectures and brand names that support product positioning
    • Coordinate new branding projects to ensure consistent name development within/across portfolios
    • Support value proposition development in alignment with Global and Regional Portfolio/Product Managers
    • Participate in global trade-naming projects to facilitate global brand objectives
    • Implement linguistic/brand surveys to identify key barriers to new tradenames, e.g. negative translations or competitive marks, and key stakeholders are engaged
    • Provide branding guidance and direction for all materials, e.g. communications, packaging, giveaway items
    • Ensure that relevant material is available to subsidiaries and other interested parties

    Required Education

    BA or BS in Business Administration, Economics, Public Relations, Agriculture, Marketing, Legal or equivalent experience

    Qualifications

    • Experience of 5 years in a similar role
    • Knowledge of trademarks, branding and related issues, preferably in various geographies
    • Windows applications: Word, Advanced Excel, Power Point, Outlook
    • Good organizational skills and ability to have an overview of a database with many different trademark entries
    • Strong interpersonal skills, ability to work in a matrix organization and handle ambiguity.
    • Strong inter-cultural skills. The job will require interaction with colleagues in different countries across the globe
    • Strong written and oral presentation skills
    • Resourceful and proactive in seeing projects through completion
    • Relationship with many areas of the business (Global Marketing, Regional Marketing, Legal)
    • Some knowledge of the agricultural industry would be an advantage
    • Agility
    • Flexibility
    • Strong troubleshooting
    • Proactivity
    • Inter-dependence

    EEO Statement

    FMC employees enjoy competitive compensation, a menu of work/life benefits and opportunities to continue developing their skills and building their career. FMC is an Equal Opportunity Employer and makes employment decisions without regard to race, gender, disability or protected veteran status. FMC supports a drug-free workplace. 

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