• Associate Director, Global Strategic Marketing Communications

    Location US-PA-Philadelphia
    Job ID
    2019-8931
    # Positions
    1
    Category
    Communications
    Type
    Full Time
    Visa Sponsorship
    Yes
    Domestic Travel Required
    Yes
    Int'l Travel required
    Yes
    Company Vehicle
    No
    Working from Home Office
    No
    Relocation Eligible
    Yes
    Works with Chemicals
    No
    Lifting required
    No
  • Company Overview

    FMC Corporation is a leading specialty company focused on agricultural technologies. FMC provides innovative and cost-effective solutions to enhance crop yield and quality by controlling a broad spectrum of insects, weeds and disease, as well as in non-agricultural markets for pest control.
     
    FMC is a globally diverse organization that offers its employees exciting opportunities to work on challenging projects that are important to the achievement of our strategic objectives. Your education and professional experience are valued and put to use from day one. Your success at completing key initiatives can result in a varied, progressive and fulfilling career with FMC.
     
    With a corporate culture of innovation, integrity, responsibility and customer intimacy, we foster “The Right Chemistry” in everything we do. We are looking for people to join us in creating, developing, and improving our products, our processes, and our markets.  If you are ready to make a difference every day, FMC is ready to talk to you.

    Responsibilities

    This position will have functional oversight for all marketing communications programs and activities associated with the development and launch of new technologies and products, including new active ingredients, new major formulations, and new service offerings, as well as all general communications for Global Strategic Marketing. This position will track marketing communications for existing products around the world, share best practices, manage a central repository of global marketing materials, and lead the development of the global value proposition and positioning for new product launches. The position also will ensure existing branding guidelines are maintained/updated as needed.

     

    Based in Philadelphia, the position reports to the Vice President, Communications and Public Affairs with functional reporting to the Chief Marketing Officer and functional participation in the Global Strategic Marketing team. This position will be a key member of all new global product launch teams. The position requires an experienced and well-rounded professional with proven abilities to create and execute multi-faceted product branding and marketing communications strategies that deliver creative, measurable and impactful solutions directly tied to business objectives.

     

    This individual will manage all global marketing communication resources, as well as ensure consistent and strategically-aligned marketing communication campaigns are executed throughout the world.

     

    Integrated Global Marketing Communications/Branding: 

    • Lead the team of marketing communications leads around the world to ensure establishment of aligned strategic positioning and communication activities, and share/leverage experiences and learnings from the team members to enable efficient, effective and timely marketing communications activities.
    • Work with project teams to develop and implement the overarching communications strategy for all new active ingredient and global new product launches, including the following specific activities:
    • Develop metrics to measure success of communication strategies
    • Work with project teams to develop effective, overarching value propositions and positioning
    • Lead the development of brand identity guidelines for each new AI.
    • Work with project teams to develop and implement the global brand strategy (launch campaigns, visual identity, key messaging and brand narrative, etc.) and ensure the global brand position is aligned with corporate guidelines.
    • Work with launch teams and region/country marketing communications leads to develop materials used by the regions/countries in multiple channels and methods, which may include earned media (public relations), paid media (advertising), e-marketing, trade shows, collateral, sales support efforts, videos, social media, etc. and ensure product positioning is clear and concise in all channels.

    Provide guidance and direction for the digital/web strategy associated with new product launches at the regional level, including customer-centric website with content audit, copy creation and optimization, SEO strategy (paid and organic), design and measurement as well as templates for presentations.

     

    Branding Research:

     

    • Work with the Global Branding and Trademark Manager in the development and execution of global brand research (where necessary and appropriate).
    • Ensure new product launch campaigns are based on sound research and market intelligence, including analyzing competitors’ messaging and positioning to help inform branding opportunities. This information should be used to measure our success and shared broadly to leverage key learnings.
    •  
    • Serve as resource for the regions on where to focus their brand research.

    Branding Research

    • Work with global/regional marketing and Brand Protection teams to develop/refresh communication materials used to support outreach, awareness and education activities regarding product counterfeit challenges globally.

    Administrative and Metrics:

    • Manage and collaborate with outside agencies and vendors (advertising, communications and digital agencies, public relations firms, fulfillment houses, photographers, videographers, exhibit houses) on marketing communication program development and execution at the global level with regional/country support as needed. Oversee global marketing communications budget, including monthly tracking and reporting on budget and spend.\
    • Dvelop communications-related performance metrics to measure effectiveness, progress, and business impact in collaboration with the global launch teams.
    • Develop and maintain platform for global marketing material and photo library

    Enterprise Communications:

     

    • Collaborate with Corporate Communications where Global Strategic Marketing may contribute to enterprise-wide programs and initiatives. These could include the company’s internet site, corporate branding campaigns, digital or social media activity, internal or external news coverage, etc.
    • Provide occasional support to Investor Relations and other corporate functions, including quarterly financial performance messaging, investor day program development, annual report development, assistance with sustainability messaging, etc.

    Challenges:

    • Develop messages that resonate globally and connect to the strategies in the regions.
    • Prioritizes competing demands and knows how to get things done in a fast-paced, fluid environment.
    • Capable of working in a matrixed, global organization.
    • Maintains close working relationship with global and regional marketers, Regulatory, Sustainability, Stewardship, Law, and R&D.
    • Is a team player, but can work independently with a high bias for action.
    • Able to develop creative ideas into executable plans.
    • Is highly resilient—does not shrink under pressure
    • Willing to travel and occasionally work outside of normal hours
    • Willing to contribute/assist with communication needs beyond job description

     

     

    Required Education

    • Bachelor’s degree in journalism, communications, public relations or a related discipline is required. An advanced degree (e.g.: MBA or master’s degree in related field) is desirable.

    Qualifications

    • Successful candidate should have at least 15 years of functional experience in marketing communications, branding, public relations, or related field.
    • Strong writing and editing skills are a must.
    • Knowledge of crop protection market is critical.
    • Demonstrated ability in working with executives with tact, diplomacy, and presence
    • Working knowledge of new media and web/digital based technologies.
    • Cultural affinity and international exposure a must. A plus if candidate has lived in another country.
    • Tenacious and persuasive, but tactful. Knows how to get things done, overcomes obstacles, but respects other’s point of view and position. Agile, resilient, and strong influencing skills.
    • Experience working with and managing branding, design, PR, and related external agencies.
    • Ability to set and meet strict deadlines and budgets is critical.
    • Extremely well organized with a high bias for action.
    • Willingness to experiment, deal with uncertainty, determination, strong listener
    • Potential travel: ~10-15%

    EEO Statement

    At FMC, diversity and inclusion are in our DNA. We are proud to be an Equal Opportunity Employer with a commitment to creating an inclusive workplace where all employees can thrive – regardless of race, gender, sex, pregnancy, gender identity and/or expression, sexual orientation, national origin or ancestry, citizenship status, color, age, religion or religious creed, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other basis protected by federal, state or local law. FMC also supports employee participation in company employee resource groups that celebrate the diverse backgrounds of our workforce by providing communities for employees to connect with each other and raise awareness throughout FMC.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed